Tuesday, August 29, 2006

A rant about faux-science

A bottle of Pantene Pro V I recently used proudly advertised: "Now with Amino Proteins!" Now, I know that sounds all cool and scientific, Mr. Advertising executive, but it's just wrong. Proteins are made of amino acids. All amino acids have an amino group (hence their name, amino acids). Therefore, all proteins are amino proteins. It's redundant. Don't just go putting words together just because they sound cool! We're not Japanese (not to slag the Japanese, but you all know what I mean). Make some sense, for goodness sake!

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